What is Linear TV?
Linear TV is traditional television that is broadcast live and watched at a scheduled time. It is also known as broadcast TV, cable TV, or satellite TV. Linear TV is delivered to viewers through a TV antenna, cable line, or satellite dish.
Linear TV differs from on-demand video streaming services, such as Netflix and Hulu, which allow viewers to watch programs anytime. With linear TV, viewers are limited to watching what is being broadcast at the time.
Why is Linear TV still popular?
Linear TV is still the most popular way to watch television in many countries, including the United States. In 2022, linear TV accounted for 70% of all television viewing in the US. There are several reasons why linear TV is still popular.
- First, it is a very affordable way to watch television. Basic cable packages can be purchased for as little as $20 per month.
- Second, linear TV offers various programming, including news, sports, movies, and TV shows.
- Third, linear TV is a social experience. People can watch linear TV together and discuss what they are watching.
However, linear TV is facing increasing competition from on-demand video streaming services. On-demand services offer viewers more flexibility and choice. Viewers can watch what they want, when they want, and on any device.
Linear TV broadcasters are responding to this competition by offering more on-demand content. For example, many broadcasters now have their own streaming apps where viewers can watch episodes of their favorite shows after they have aired on TV.